Curriculum Vitae

SUMMARY

14 years experienced Sales and Marketing Manager. Developed my profile mainly in multinational environments like United Internet, Vodafone and Wind. I’ve been working for any customer segment, from Consumer to Large Corporations. Executive MBA at IE Business School and ranked within the Top 10% of the class. I enjoy challenging projects and taking advantage of the strengths of a large company, while running with the speed of a startup. Proven ability to motivate and lead people to exceed expectations and get outstanding results.

EXPERIENCE

Arsys Internet (United Internet Group) – Madrid, SpainArsys Internet - Hosting and Cloud services company
Head of Online Marketing
June 2015 – Today

Within the Group, I switched brand from 1&1 Internet to Arsys and I took over the responsibility of the Online Marketing and Website Management departments for two Spanish brands: Arsys Internet (premium positioning) and PiensaSolutions (budget positioning). I’m in charge of the Digital Marketing of the two brands including SEO, SEM, Display, Content Marketing.

  • Developed a brand new and fully responsive website for Arsys, managing a team of 7+5 people (FTE + external)
  • Improved Arsys’ SEO for the most relevant keywords for Domains and Hosting reaching the 1st and 2nd position
  • Improved SEO (in/off site activities) and SEM for PiensaSolutions and increased traffic by 58% YoY

 

Handymed – Madrid, SpainHandymed logo icon
Co-Founder
June 2014 – May 2016

As a co-founder of Handymed, I was responsible for almost every activity of the Company: from the definition of the Strategy, to the Fundraising, or from the Legal Compliancy, to the Human Capital Management. However, I was especially focused on the Marketing side and on the Technical Product Development.

1&1 Internet (United Internet Group) – Madrid, Spain 1&1 Internet - Gianluca Stamerra's curriculum vitae - Market Manager for Italy
Market Manager for Spain, Italy & Mexico
Mar 2013 – May 2015

  • Within the sales department, I coordinated the Marketing and Sales activities and led the market entry of the Company in Italy and Mexico while building a sustainable growth in our Spanish consolidated market
  • I managed the Marketing budget for On/Offline campaigns. I balanced tactical and strategic actions working on the whole Marketing Mix and addressing each customer segment with dedicated products and tailored communication
  • I was charge of setting up new channels for online advertising, launching requests for proposals and leading the negotiations with the providers within multiple departments. In 2014 I launched 9 new collaborations
  • Within a multinational environment, I managed a team of 6 people (2 for Italy, 2 for Mexico, 2 for Spain) located in Spain and Germany, assigning them objectives, providing feedback, and empowering their hard and soft skills
  • In 2013 I coordinated a Social Media Agency in Milan raising over 22 thousands followers on our Facebook page

MARKET MANAGER – ITALY & MEXICO (June 2014 – November 2014)
MARKET MANAGER – ITALY (March 2013 – June 2014)

VODAFONE GROUP – Milan, Italy – Madrid, Spain Vodafone - Gianluca Stamerra's curriculum vitae - Senior Product Marketing Manager
Senior Product Manager, Corporate Marketing
May 2011 – Feb 2013

  • Developed fixed virtual private network (MPLS), Internet access and security services offer for large corporations
  • Daily interactions with sales force. 70 new customers after the first six months from launch
  • Entrepreneur of the Vodafone Innovation Beta Lab. Developed an innovative solution designed to simplify “Mobile Internet Services” first access and penetration. Functional coordination of a 5 people team
  • Scouting of new IaaS, PaaS and SaaS solutions in order to develop a “cloud services” portfolio

 

WIND TELECOMMUNICATIONS SPA – Rome, Italy Wind Telecommunications SpA - Gianluca Stamerra's curriculum vitae - Product Marketing Manager
Product Manager, Consumer Marketing
Sep 2008 – May2011

  • Developed an innovative solution aimed to increase “Mobile Internet” penetration. Penetration growth: +106%. Revenues growth: +72%
  • Structured a special marketing project from business idea to closing with the daily support of a McKinsey team. Served as a liaison between the consulting team and Wind
  • Powered capabilities for the analysis, debugging, tracking, fixing and preventing of issues
  • Formed relationships with Content Providers and scouted new platforms and services
  • Researched market trends and performed detailed competitor analysis, reporting directly to the top management
  • Analyzed industry/coverage/product group performances for business planning, strategy and benchmarking
  • Managed “Mobile Internet” and “Mobile ADV” offers

 

FREELANCE CONSULTANT – Rome, Milan, Italy Heineken Italy - SOGEI - Gianluca Stamerra
Web Marketing and Web Development Consultant
Jun 2002 – Sep 2008

  • JULIA SRL – SEO and SEM Consultancy. Analyzed the company’s website performances for business planning, strategy and benchmarking. Optimized the website in order to get the best ROI on Google ads campaigns
  • HEINEKEN ITALIA SPA – First Prize of the Heineken Best Worldwide Practice Contest. Testimonial of a viral Co-Marketing communication project aimed to advertise the 10th edition of the “Heineken Jammin Festival” concert. Ran approximately 270 km from Imola to Venice having daily interactions with people. Managed daily relationships with Radio, TV and News. Video summary of the viral marketing project
  • SOGEI SPA – Improved the Web accessibility of the Revenue Agency website according to W3C standards
  • UNIVERSITY OF ROME “LA SAPIENZA”, FACULTY OF PSYCHOLOGY – Member of the organizing committee of the 2nd, 3rd, 4th (2003, 2006, 2009) edition of the International Conference on Spatial Cognition. Developed the official website and managed the online registration and the online payments

EDUCATION

IE BUSINESS SCHOOL – Madrid, Spain IE Business School - Gianluca Stamerra Executive MBA
Executive MBA – Top 10% performers within the graduating class
Nov 2012 – Mar 2014

 

IL SOLE 24 ORE BUSINESS SCHOOL – Milan, Italy Il Sole 24 Ore Business School - Gianluca Stamerra Master in Project Management
Master in Project Management
Mar 2012 – Jul 2012

 

LONDON BUSINESS SCHOOL – Rome, Italy London Business School - Gianluca Stamerra WIND Young Professionals Programme
WIND Young Professionals Programme
Oct 2009

 

UNIVERSITY OF ROME “LA SAPIENZA” – Rome, Italy La Sapienza University of Rome - Gianluca Stamerra Master of Science, cum laude
Master of Science, cum laude – Interfaculty Engineering and Psychology
Mar 2004 – Mar 2008

  • Final score: 110/110 magna cum laude
  • Average exam score: 29.3/30.0
  • ERASMUS European Exchange Program in Malaga, Spain
  • Major in Artificial Intelligence

 

UNIVERSITY OF ROME “LA SAPIENZA” –  Rome, Italy La Sapienza University of Rome - Gianluca Stamerra Master of Science, cum laude
Bachelor of Science, cum laude – Interfaculty Engineering and Psychology
Oct 2000 – Mar 2004

  • Final score: 110/110 magna cum laude
  • Average exam score: 28.1/30.0
  • Major in Cognitive Science

LANGUAGES

Native Italian, fluent English and bilingual Spanish

ADDITIONAL

  • Computer: thorough knowledge of MS Office, Business Object ,Web programming and SEO
  • Sahara Marathon 2007, still training to run it in Rome and New York
  • Four years of rowing agonistic competition at national level (1994-1998)
  • Passionate about Tango and paper-folding (Origami)
  • Available to relocate worldwide