GIASTAR at Heineken Jammin Festival – First Prize of the Heineken Best Worldwide Practice Contest

My first (new) post on Stamerra.it
Starting line
20 May 2013
Show all

GIASTAR at Heineken Jammin Festival – First Prize of the Heineken Best Worldwide Practice Contest

Giastar Video - Heineken Jammin Festival

In May and June 2007 I was testimonial of a viral co-marketing communication project named “Giastar” between Heineken and Libero.it aimed to advertise the 10th edition of the Heineken Jammin Festival concert. I ran approximately 270 km from Imola to Venice having daily interactions with people and posting texts, pictures and videos on a blog. I also managed daily relationships with media (Radio, TV, News). The project won theĀ first prize of the Heineken Best Worldwide Practice Contest.

 

Leave a Reply

Your email address will not be published. Required fields are marked *