Doesn’t matter how sophisticated is the product or the service that you sell to make it successfull, what really counts is the customer experience that we generate around it. Our product may be extremely simple and satisfy just one basic but important need, or it can be very elaborated and rich of useful features. What matters is the way we make it accessible and how user friendly is the entire environment (purchasing process, customer support, quality of the product, etc) that we design for it.
I think I won’t ever stop to state that the customer is king. The more we design our solution in order to satisfy the customer needs, the higher will be his satisfaction and the adoption of our product.
Here you find a funny video by Google Analytics about a poor online checkout experience that just supports my “customer centric” point of view. Enjoy!